“Gary brings a wealth of experience and tremendous knowledge to our organization,” said Owen Bailey, chief executive officer and senior associate vice president for medical affairs at USA Health. “In this new position, he will provide a comprehensive and integrative approach for our marketing initiatives.”
“We are excited to welcome Gary to USA Health,” said Dr. John V. Marymont, vice president for medical affairs and dean of the University of South Alabama College of Medicine. “Gary will lead our communications program for our organization as we launch new marketing efforts that emphasize the unique role we play as the region’s only academic health center.”
In his new role, Mans will direct the marketing and communications efforts for USA Health, composed of University Hospital, USA Children’s & Women’s Hospital, USA Mitchell Cancer Institute, USA Physicians Group and the USA College of Medicine. He will also develop and implement visionary branding, marketing and communications strategies and tactics that build and sustain local, state and regional recognition of all components of USA Health.
“I am thrilled to be a part of USA Health,” Mans said. “This is an exciting time for our health system as we grow, expand and raise the visibility of the many attributes of the academic health center. USA Health is poised for enormous success.”
Prior to joining USA, Mans served as director of communications and marketing at the University of Louisville Health Sciences Center in Louisville, Ky., for nearly a decade. Among his accomplishments, he led the rebranding communications for the university’s adult teaching hospital and cancer center, and provided communications support for the announcement of multiple significant philanthropic gifts to the university during its successful $1 billion campaign. He also led communications efforts that resulted in international media interest while increasing patient volume and clinical trial participants.
Mans previously served as director of public relations for the University of Alabama at Birmingham. During his tenure at UAB, his department received the Council for the Advancement and Support of Education 2002 Gold Medal for the best overall media relations program in the nation.
Mans earned his Bachelor of Science in journalism from the University of Florida in Gainesville, Fla., and his Master of Public Administration from UAB.
